What are some of the biggest challenges you have faced in starting a clothing company?
I think the biggest challenge we faced when starting Fuzzy Ink was trying to enter into an already saturated industry. But successful branding and having a niche market identity ahead of time really helped us to break through those barriers. I think a lot of newer companies struggle with this and it makes it very difficult when trying to market to a specific demographic. You may lose customers with a very specific brand (as I’m sure we do), but people will always know where to come when they’re looking for your specific item. Could you lend any advice to upstart clothing lines? The biggest piece of advice that I offer anyone interested in starting a clothing line is to really think about what they’re really willing to sacrifice to become successful. Starting and running a clothing line never has and never will be a part-time job. It can’t be if you really want it to succeed. Speaking from my experience I can tell you that quitting my job to run Fuzzy Ink full time was a necessary measu
