What are Some of the Benefits of Creating an Internet Presence?
Marketing Benefits • Create a world-wide presence for your company • Provide information on you products and services to clients in a timely, attractive and interactive forum. • Promote specials • Generate excitement for your products and services by using sweepstakes or other promotions. • Conduct market research on-line in a more timely and cost effective manner. • Save money on advertising costs. • Save money on printing and mailing catalogs. New products can be added to your website quickly and efficiently for customers to see. Customer Service Benefits • Collect information on who is visiting your website, where they are from and what are the perceptions of your products and services. This will allow you to better gauge your clients’ needs. • Reduce customer service staffing requirements by providing commonly asked questions on your website. • E-mail capabilities will reduce “telephone tag” and speed response time. • Real-time on-line service enabling your customers to inquire abo
