What are some of the advantages of selling through manufacturers representatives?
• Sale of one product can “trigger” sales of other products. Multiple line selling creates a synergistic effect, with a broader, better defined customer base, and with more complete coverage, resulting in deeper market penetration and increased sales. • Sales costs are known. Representatives are paid based on results. • Provide manufacturers immediate access to a well-educated sales team highly invested in industry programs such as CPMR, CFSP and ServSafe. • Representatives have local acceptance. They are familiar in the sales territory and trusted by the customers. They are permanent residents of their community and not transferred from territory to territory, therefore they have a more vested interest in their products and customers than factory direct salespeople do. • Provide quick response to customer problems due to representative agency location. Representatives provide the “high touch” balance through consultation on end user/customer applications, trouble shooting, specificati
