What Are Some Notable Pecularities Of The Greeting Card Industry?
Every industry has its own method of operations, its own sets of norms and its own unique culture. However on a singular platform, there is a set of similarities that each industry has, which becomes the common point for them. On the contrary, the greeting card industry is in a different realm altogether as the singular platform on which all industries find common attributes amongst each other, the greeting card industry does not meet them on that particular platform. In fact it has some notable pecularities that make it stand apart from all other industries. Firstly consumers, while shopping for greeting cards don’t find a brand choice as each outlet offers only one brand of greeting cards. Moreover it is a usual nevertheless an anomalous attribute of the greeting card industry that the name of the brand always appears at the back of the card rather than the front of the card, something that is a particularly unique trait. In addition to that, the greeting card industry is relatively
