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What are some key trends in the consumer research and management?

April 26, 2017consumer innovation key Management market research Research synovate trends

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What are some key trends in the consumer research and management?

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Li: Earlier, managing customer experience was more operational for companies and it was kept quite separate from the brand. But today it can’t work that way. Customer experience management and the brand have to be in alignment. Marketeers have begun to translate their business strategy in what they want their customer experience to look like.