What are some key takeaways you e bringing from Conde Nast to your role as CEO of Linkstorm?
My time at Conde Nast as well as at Yahoo provided me with a interesting publisher perspective on ad technology and ad networks/exchanges. Publishers have lost “ownership” of their audience and in many respects their content. As a result, publishers need to offer unique, custom tools to advertisers that can’t be replicated and ultimately help sell product. At Linkstorm we have a similar goal, we help advertisers in three ways; first, enhancing conversion, simply manifested as higher (multiples of) click-thru rates. Second, higher engagement, meaning the ability of Linkstorm to deep link customers into specific parts of the sight vs. home page (lower abandonment rate). Third, actual steering to sales or completing a transaction, like we can do with our partnership with Adgregate alternative. What data sets does Linkstorm use to effect targeting on behalf of its client? Again Linkstorm’s philosophy is to turn targeting around and instead let the customer choose. The best targeting in the
