What are some items besides t-shirts that Blood is the New Black produces?
How, if at all, have you changed you focus when dealing with different items, as you are no longer using a t-shirt which you’ve mentioned as central to your message. Mitra: We also produce tote bags, pillows, posters, and wallets. I’m very cautious about expanding our line of merchandise. I’ve been asked by numerous stores to flesh out the line with separates, but I have no desire to right now, nor do I think I will want to do so in the future. It does get a bit tricky, the heart of the line will always be the tees, but the accessories have always been nice to have on the side. A lot of our customers bond with the artists and want to support them in as many ways as possible, so they end up buying the tee first, and then the tote, a poster for their room, and now with the wallets they can go all the way. I view it as a fun challenge for our artists as well, to design a wallet can be viewed as a completely different concept than a t–shirt. They start thinking about what wallets are used
