What are some guidelines for creating a good email campaign?
Here are some tips for effective email message creation: • Avoid all caps in the subject line to avoid spam filters • Mix in an occasional text message (not HTML format) to make sure the text only email clients are reading the message. • A broadcast time of 11:00am (the Myshowguide.com system uses an eastern time zone clock) means the emails will hit west coast inboxes at 8am, which is better than overnight broadcast times. Ideally, this will help the message appear at the top of the inbox, ahead of the overnight spam. There is always a compromise between the time zones. • Email accuracy is VERY important. If you don’t have the correct email address for an exhibitor, they will not get any reminders. Some event producers send an email request to each exhibitor (in advance of using myshowguide), requesting that they add the reply-to address to their spam filter’s allowed list. • The broadcast date and time that appears in the Broadcast Date field is very literal. If you go into an old me
