What are some good tips for hospitals looking to create effective leaflets for patients?
In my experience, creating effective hospital and NHS leaflets for patients involves several critical steps. First, the content must be clear, concise, and relevant to the patient’s needs. I always recommend starting by identifying your target audience — what do they need to know? What are their concerns? This can guide your content creation.
Next, I’d say focus on the language. The leaflet should be written in simple, non-medical language. Imagine explaining the topic to a friend or family member who isn’t in the medical field. A conversational tone can make complex medical concepts easier to understand.
Graphics and illustrations are also key factors, as they can often convey a message more effectively than a paragraph of text. Plus, it breaks up large blocks of text, making the leaflet more inviting to read.
Lastly, don’t forget about the design and layout. A cluttered, text-heavy leaflet can be overwhelming. I suggest using headers, bullet points, and white space to make the information more digestible. Using a template can help, or you can order free leaflets — see https://www.impactonlife.com.
I also encourage you to solicit feedback from patients and make necessary changes. After all, they’re the ones you’re trying to assist. I hope this helps!
