What are some good listing layout and presentation strategies?
This exerpt is from our eBook, titled “The eBay Appetizer,” found in the training center: “When it comes to auctions, perception is everything. If you came across two sellers who were auctioning the product you wanted and each was priced the same, how would you choose which one to buy? What if one auction looked professional, as though it were being run from a store or by someone who knew what they were doing, while the other looked like it were being run by someone who is just getting rid of some junk around the house? “The truth is that the one that looks like its being run from a store may really be run from someones home. The difference is in perception. Its in the way the seller stages the auction. Professional presentation makes an item seem higher quality, even though its the same product at the same price.
