What are some good incentives?
The most successful incentives were pioneered by Scott Miller of Apogee when he invented the trilogy method. He released the first episode of his Kingdom of Kroz games and reserved the next two episodes for those who registered (paid). This 1/3-2/3 rule is still extremely important. The customer must perceive that they are getting much more than the shareware portion when they register the game. Other incentives include: Allowing multiplayer mode only in the registered version, giving hints and cheat codes (this is not enough on it’s own), allowing different modes of play, providing more art, tiles, cards, game scenarios.