What are some general interview preparation tips?
In advance of a media interview, there are several things you can do to be fully prepared. Do be sure to have the latest data on your company at your fingertips e.g. the company fact sheet. Sometimes it’s possible to gather preliminary questions from a reporter. By asking the reporter for five to 10 sample questions, you are able to understand the issues to be discussed and better prepare responses in advance. Remember to dress appropriately, especially if it’s a TV interview. Try to anticipate negative angles on a story in advance, and decide how to turn negatives into positives. Don’t assume you can answer all questions extemporaneously. Come prepared with written materials you can refer to during an interview. It’s important to try and develop some rapport with the reporter at the start of the interview. Remember to include the name of your company and your Web site in your responses.
