What are some examples of how market development funds could be spent within AAFES?
MDF is used to increase market share or manage the line. Some typical uses are placement (our checkout merchandisers and endcaps), fixtures, temporary price reductions (VPRs), early buy allowances, new item allowances, volume buy allowances, in-store signs, purchase of fixtures that feature your products, coupons. rebates allowance, overall trade allowances, trade allowances to compensate for ‘normal’ markdowns, damaged and defective allowances, warranty allowances, 0% interest promotions. 76. Our Company is currently funding supplier compliance charges from our market development fund program. That means a less money to promote your products plus the loss of valuable resources away from their responsibilities. Why dont you focus your efforts on curing the problem instead of treating for the symptoms? Since the compliance claims now flow through the AAFES trade allowance system, if affords the coordination between the sales divisions and the logistics division to cure problems. In addi
