What are some examples of how co-operative advertising monies could be spent within AAFES?
We provide the same advertising channels as are available in the civilian marketplace. Print advertising (some examples – weekly tabloids, catalog, food court shopper, Power Zone flyer, food court tray liners), electronic advertising (radio, TV, theater, internet), outdoor advertising, and direct mail. If the print advertising or electronic spot is national, we expect national support not something to be taken out of co-op funding. In those instances, the suppliers national ad is placed within AAFES media channel, essentially the same as if your ad agency booked an ad on CNN, NBC, etc. It is your company’s national ad campaign placed in our media channels to further the campaign’s reach. On the other hand, TPM dollars are used when the advertising message is tailored to a store’s advertising plans. In other words, both parties realize a specific benefit from the advertising; i.e. Dillards and Rockport both benefit from the co-op ads in the newspapers and both Dillards and Rockport are
