What are some examples of corporations performing pro bono service?
The management of Madison Square Park, a public park located directly across the street from Pentagram Design’s New York office, requested and secured Pentagram’s pro bono design skills to revive the park’s image and increase usage. Pentagram created new banners and redesigned the on-site hamburger joint, the “Shake-Shack,” to contribute to the overall revitalization of the park. Madison Square Park has become a bustling public place and a destination for many people. Through this pro bono work, Pentagram heightened their local reputation, expanded their public recognition, and improved the quality of their neighborhood.
