What are some examples of CMJ’s strategic media work in the service of social justice campaigns?
We’ve worked with organizations including Youth Together, Asian Youth Promoting Advocacy and Leadership, Just Cause Oakland, the Oscar Grant Coalition, and dozens of others. One example that stands out is our 2007 public relations support of People Organized to Win Employment Rights (POWER). In San Francisco, forced migration has whittled the black population of the city from almost 13 percent in 1990 to 6 percent in 2000. In 2007, Bayview Hunters Point, one of the last remaining black communities in San Francisco, was being targeted for speculation and luxury development by Miami-based developer Lennar Corporation, a multibillion dollar company with a pattern of unaccountable behavior in the neighborhood. When Lennar and what the San Francisco Chronicle called a “dream team” of connected political operatives put a Bayview Hunters Point development proposal on the ballot, POWER and their allies jumped into action and placed a competing proposition on the ballot. Proposition F would hav
