What are some effective keywords I can use to draw clients to my content?
It’s generally agreed that good practice when identifying the keywords you want to utilize in your SEO campaign, you should choose terms that will get you results but at the same time aren’t being so heavily competed over that you’ll get lost in the shuffle (unless you really feel you can compete with the millions of other firms going after the same exact phrase – but this is rarely cost effective, especially in such a competitive market). One simple way to do this, especially for law firms, is to target local geographic keywords. For example, a construction worker injured on the job in Tennessee might be frustrated when all they can find in their search engine results for “workers comp” is lawyers located out-of-state. They will likely try to narrow their search down by locale, so if you’re based in Memphis and have appropriately targeted local keywords, there’s a good chance they will find you quickly.
