What are Some Different Types of Promotional Services?
Promotional services are those services that help to get the word out about a product, service, or company. Along with actually marketing the product, distributing the product, and pricing the product, promotional services are one of the four major components of marketing. There are two major branches of promotional services: those that happen above the line and those that happen below the line. Both types are important in effectively informing consumers about a product or line, but both function in very different ways.
