What are some current real world situations in which the Surface is being used?
We have many customers who have deployed Microsoft Surface or are currently piloting Microsoft Surface (both publicly and behind closed doors). Our target vertical markets include retail, hospitality, financial services, healthcare, automotive and the public sector. For example, several partners and customers are developing applications for leisure and entertainment. One of our first pilot customers, Harrah’s Entertainment, has deployed units in the iBar of their Rio Hotel in Las Vegas and Xhibition Bar in Harrah’s Resort Atlantic City to provide their guests with a new way to order drinks as well as interactive games and social experiences. For example, at the Rio, by networking six Microsoft Surface units together, people can interact with guests at tables across the room using an application called Flirt. Harrah’s Entertainment linked a 19 percent increase in sales and traffic at their iBar lounge to their Microsoft Surface deployment. Another example is Barclays in the UK, who is l
