What are some components of a memorable event?
It’s not just the actual event. It’s everything that happens prior to that. What’s the experience prior to the event? How can we make that amazing? Seth Godin talks about the purple cow? If you see a regular cow you just walk by, but you see a purple one, that’s kind of remarkable. You’ll talk about it. So, we focus on this sort of staging and experience not just at the physical event, but, in terms of what happens in the enrollment and awareness process, pre-event, and how do you keep that going in your post-event? Again, this is where I go back to “an event is an event is an event.” So, to make it remarkable, to make it amazing, you really need to think about not just how that booth online is going to look, but how is the whole event going to occur to someone who’s attending? How do we make the whole event amazing? You could have clients with the exact same booth, and have people walk away from one event saying, “That was the most amazing thing. I can’t wait for their next quarter ev
