What are some common mistakes that entrepreneurs make in writing a business plan?
I like the answer I’ve given to that same question, posted on the business planning website. What kinds of businesses use your services? We’re very much focused on the product, Business Plan Pro, as a tool that empowers the entrepreneur, business owner, or business manager to develop their own plan. Many of them work with consultants — we have a good database of consultants (we just list, we don’t take a cut, and listing is free), but the majority of our customers go through the plan themselves, guided by our product’s abundance of help, instructions and guidance. We really do guide them — there’s context-sensitive help, instruction and examples for every table and every topic. Help is provided for every row of the tables, along with audio help, as well. Our customers tend to be smaller companies, often new businesses or start-ups, but we do run across a wide range. Users include 63 of the Fortune 100. We also get medium companies, consultants, academics — Wharton bought more than 5
