What are some common mistakes and misconceptions that furniture retailers have about the lighting in their stores?
People are drawn to the brightest source of illumination. If the only source of light is the store’s track lighting, then the customer’s view is forced upward above the merchandise. Table lamps, floor lamps and chandeliers bring the focus back to the merchandise. Adding louvers or baffles to the store’s accent lighting helps shield the light source, keeping the focus on the merchandise.
