What are some advantages of internet advertising?
Low/lower cost and global reach are the two biggest advantages. The low cost can also enable you to change messaging relatively easily and to update and add new products and services. You don’t ask for disadvantages but I’ll give you those too: because of the low cost, you have significantly more competition in the same market ‘space’. If you’re a geographically ‘local’ business (and don’t want to grow regionally, nationally, and/or globally), you might be ‘lost’ on the web. Driving traffic to your site is a big challenge.
