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What are some advantages and disadvantages of affiliate marketing?

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10 Posted

What are some advantages and disadvantages of affiliate marketing?

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Sarah Kelly

Affiliate marketing is the easiest way to earn money on web. I would like to share some pros and cons about affiliate marketing.
I know some  advantages of affiliate marketing that are
1. It is an easy way to create additional income for both merchants and websites.
2. Merchants have a wider environment to generate more products and services.
3. It is easy to start up because there is little technical expertise required.
And disadvantages are
1. To attract new affiliates, merchant may promise high commission then drop commission rates after a week or two.
2. Link hijackers can hijack affiliate links and get commission instead.
If you want get more information about affiliate marketing then I like to share an online tutorial which gives detailed information about affiliate marketing.You can check out http://www.simplewebsitetutorials.com, in this tutorial they explain basic information about affiliate marketing and more.
 

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Advantages of affiliate marketing include increased visibility in paid and natural SERPS (search engine results pages), controlled cost of acquisition, and lower costs of targeting generic search phrases. Some disadvantages could be the possibility of cannibalizing sales a company might receive through its own efforts, brand name exploitation by affiliates, brand communication inconsistencies, and time it takes to manage the affiliate program. What are some goals of online advertising campaigns? Two main goals of online advertising, just as in any form of advertising, are to raise brand awareness and to generate direct response. Other goals include delivering content, enabling transactions, shaping consumer attitudes, and encouraging retention. Questions for Marketers Which digital communications media should we select for different types of campaigns? Successful selection of digital communications media will depend on the goals determined in the planning process. Each medium comes wit

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