What are ShopWiki video reviews?
ShopWiki video reviews are a way to duplicate the experience of having a friend guide you through the buying process. This person shows you the features, demonstrates the product and gives you practical advice to assist you in determining whether a product is for you. ShopWiki video reviews also aim to act like a friend (in the form of real users) helping users through the shopping process. These are NOT commercials for products, personal videos or funny skits. Videos should give a focused, objective and informative description of a product or category and they should be of products that benefit from a video review. For example, a video of an individual piece of clothing is not helpful, but a roundup comparing the hottest jeans on the market is.
