What are Shelf Talkers?
Shelf talkers are sales tools often used in various types of retail businesses. The talker is a small sign that is strategically placed on a shelf in order to call attention to a given product offered for sale. The sign usually sports bright colors and images that catch the attention of shoppers and entice them to consider purchasing the product. It is not unusual for shelf talkers to be combined with another retail approach known as an endcap. Essentially, endcaps involve placing products on the ends of shelves and at a height where they are more likely to be seen by consumers. When coupled with a shelf talker, the endcap makes it very easy to spotlight a product that is currently offered at a discount, and thus generate additional sales that help to increase the profitability of the store. There are several ways to creatively use shelf talkers. Perhaps the most common approach is to design a small sign that is colorful and announces a sale price on a given item. The sign itself norma
Fresh foods such as meat, fresh fruit and vegetables, bread and deli items are excluded. Liquor and Cigarettes are also excluded. Shelf talkers are those pieces of cardboard sticking out from the shelves with a summary of the competition details on them. Unfortunately, quilton toilet paper is on special this week, so I stocked up. I wouldn’t be surprised if woolies staff enter this as customers don’t need to keep their receipts anymore for petrol dockets.
