What are search engines looking for?
With the latest improvements in ranking algorithms it has become more difficult for optimizers to fool search engines into thinking a page should rank well when it actually has less relevancy to the search results than other similar pages on the net. If you create and consistently expand a quality website, do basic on-site optimization and get your site known by directory submissions and article placement you will be doing what you need to have both visitors and search engines consider your site valuable and relevant. This will naturally get you higher rankings and more visitors who are likely to use your services or purchase your products.
