What are Royalty Free photos?
Royalty free images are typically purchased for a one time fee, and can be use for most any legal purpose by anyone at any time. There is nothing to prevent two companies, even in direct competition, from using the same image, which can be disastrous for branding. Royalty free images are usually priced based on the size of the image. Royalty free images are normally sold in CD collections of about 100 images for $300 – $500. Low quality royalty free images can also be purchased as a part of clip art CD’s at most computer stores, but these have very limited applications. In order to get a few usable images, you need to purchase the entire collection.
