What are Radio Mirchis strategic plans for the coming year?
Our major focus will be on the consolidation of the new station launched last year. Consolidation means revenues being picked up profitability being achieved and monitising the station. Our second strategic thrust is towards retail oriented advertising clients. We would like to target retail clients in each market in a much bigger way, this is the strategy that we call ‘disaggregate and grow’ and we will be following that strategy for next 2-3 years. Why so much focus on retail advertisers? We get a much higher price from retail advertisers as compared to a national advertiser because a national advertiser who buys our network demands a far better rate. It’s a long term strategy and the whole idea is actually to realise higher pricing and one of the ways is to increase retail advertisers. What are the other revenue sources you are looking at apart from advertising revenues? There is no other revenue source in radio apart from ad revenues. We also earn revenues through Mirchi activation
