What are Public Communication Campaigns?
Definitions from two perspectives (Rice & Atkin): 1) They are strategies of social control, insofar as one group intends to affect the beliefs or behaviors of another group. 2) They are a genre of mass communication that might be called noncommercial advertising or PSAs. New) They are strategies of mass communication and interpersonal communication designed to set public agendas and affect the beliefs and behaviors of individuals and social groups. Some Examples from the Internet: Many are aimed at protecting or helping children. Others center on health or donor issues. Others are designed to fight crime and violence and promote safety. Many promote public support of education. Others work to support the environment and wildlife. Some promote peace and/or political agendas. home/what are campaigns?
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- What are Public Communication Campaigns?
