What are PRSA’s core areas of focus for the public relations profession and the professional?
PRSA advances the public relations profession and the public relations professional in three core areas: I. Advancing the Profession— Seeks to move PRSA decisively toward the goal of emerging as the leading voice of our profession and the embodiment of ethical, credible public relations, as well as to establish the PRSA Foundation as the leader in public relations research and educational initiatives. II. Advancing the Professional— Focuses on the needs of our members in a changing global marketplace, including research, programs and services that will help them succeed and gain recognition for their accomplishments, within and outside the profession. III. Advancing the Society— Articulates and supports the PRSA brand, outlining measures to insure a strong, viable financial and organizational structure as well as enhanced relevance and value to members, especially through our Chapters.
