What are prospects, leads, and customers?
Whatever business you may be in, you are probably investigating the ProSender product because you sell something. During the period leading up to and directly following a sale, you deal with prospects, leads, and customers. Someone who is just looking at your company’s web site or real world ad is a “prospect” – a prospective customer. Prospects are still “just looking.” Someone who has expressed further interest in your wares by requesting more information, (e.g. e-mailing your ProSender autoresponder address), is a “lead.” Finally, someone who has actually purchased your wares is a “customer.” In order to make a sale, you have to turn your prospects into leads, and then turn those leads into customers. MikeFilsaime.com, Inc has no direct contact with your prospects until they e-mail your ProSender autoresponder for more information saying, in effect, that they wish to become leads. ProSender then contacts your leads directly, on your behalf, over a period of time. When your leads are
