What are Promotional Products, Anyway?
Once known as specialty products or specialty advertising, promotional products (or corporate specialty merchandise) include a vast number of items that can be custom imprinted with a company’s name, logo or tagline. Some industry observers estimate that the number of specialty merchandise available tops a million, so there’s no lack of options for advertisers looking for the best fit for their budget, target market and brand. Much of the value of promotional products is precisely that versatility. Perhaps no other single medium can help increase repeat sales, motivate employees and build brand recognition and customer loyalty? Promotional products are equally effective with customers, vendors, distributors and employees. They can dramatically enhance the effectiveness of a short-term advertising campaign while, at the same time, helping to build strategic long-term relationships. Studies show that the regular use of promotional business products can actually boost your customer approv
