What are Press Releases?
Press releases are official statements issued by companies and organizations to print, television and radio media. These press releases may be purely factual and address a specific issue or concern, or they may be more promotional in nature. Some press releases are generated in-house by authorized employees, while others are produced by outside public relations firms contracted by the company or organization. The press often relies on these press releases to form the factual basis for subsequent articles. During a newsworthy event, access to the actual individuals involved may be extremely limited. If the issue at hand is controversial or potentially damaging to a company’s reputation, a general news blackout may exist. Press releases allow companies to control the amount and substance of essential information the various media outlets may use. Some press releases are not meant to control information, but to openly promote a new project or event. Public relations departments use genera
Media releases are used to announce events, and much more. Press releases are used as stories for things like seminars and more. They are written statements used to supplement an oral announcement. Media releases typically have a bold title or headline, a summary (1-3 sentences long), the city where the media release is initiated, the date of the media release, the body of the media release and then a short paragraph about the company being discussed (where to get more info). While companies, organizations and individuals use media releases for a variety of reasons, there are some specific strategies to use to increase their effectiveness as a online marketing technique. While some use media releases for announcements or for the release of timely information, many business use them solely as a online marketing technique. Why Are Press Releases Effective? Consumers around the world read media releases, especially when the media releases them as a ‘News’ story instead of the traditional
Generally a press release is a new story that is distrbuted to the news media about someting that has, or will, occur. The content is about someone, something, or some organization that the releaser thinks is newsworthy for the public. Of course, it’s up to the media to agree that it’s important enough to read or view and then incorporate in something such as a newspaper. I would wager that most press releases never get anywhere.
