what are press releases for, if 9 out of 10 are deleted or tossed by the journalists?
The Internet has changed these four rules for sending out a news release: 1. Post online for content to be picked up by search engines instead of journalists. It used to be that a press release was written to catch the attention of a busy journalist. Now when you write a press release you need to optimize the content for what your audience, the end user, is searching for on the search engines. When you write a press release it should be rich with key words and key word phrases. 2. Write to attract the web surfing consumer and not the journalist. You press release should be key word rich, and it should “speak” to the end user instead of a journalist without beinging a blatant sales pitch. Your message should be informational and not a “buy now” message. A good press release answers all of the “W” questions (who, what, where, when and why), providing the reader with useful information about your organization, product, service or event. If your press release reads like an advertisement, r
The Internet has changed these four rules for sending out a news release: 1. Post online for content to be picked up by search engines instead of journalists. It used to be that a press release was written to catch the attention of a busy journalist. Now when you write a press release you need to optimize the content for what your audience is searching for on the search engines. When you write a press release it should be rich with key words and key word phrases. 2. Write to attract the web surfing consumer and not just the journalist. You press release should not only be key word rich, but it should “speak” to the end user in addition to a journalized without beinging a blantant sales pitch. Your message should be informational and not a “buy now” message. A good press release answers all of the “W” questions (who, what, where, when and why), providing the reader with useful information about your organization, product, service or event. If your press release reads like an advertiseme
