What are press kits?
Promotional film press kits, aka presskits, are produced to be handed out to the press and other media. As far as its contents, no two press kits are alike. They are often issued as color folders, containing movie information, cd-roms, slides, pictures/stills and other items, that critics receive from the studios to liven up their reviews. Film press kits usually measure around 8/9×11/12 inch (23×31 cm) in size, are printed in color and designed to communicate to reporters and media directors. They are used to help the media gain an understanding of the movies so they will write about them and use the photos as illustrations. These kits are also distributed to movie theatres or film exchanges to help give them ideas on how to create a successful film campaign to get movie-goers into their theatres. Press kits, aka presskits, are distributed by movie studios as early as the 1910’s, but were then usually referred to as campaign kits. These campaign kits were more comprehensive than those
