What are postcards?
While reprints are perfect as a complement to your promotional materials, media kits and mailings, editorial postcards can be utilized as standalone additions to your existing marketing efforts. They are especially useful for new product announcements and as reminders to your clients and prospects of upcoming events. Postcards enable you to reach a mass audience while simultaneously showcasing your product.
Postcards are rectangular-shaped dual sided pieces of thick paper that are used for mailings without the need to utilize an envelope. The modern incarnation of the postcard usually includes a picture or other image on one side of the card, with space reserved for a mailing address, postage, and a message on the opposite side. They are routinely used for a wide range of personal and business purposes and tend to be more cost-effective than mailing letters through a national postal system. Many people use the terms postcards and postal cards interchangeably. Technically, there are a couple of subtle differences between these two types of mailing cards. Postcards usually require the addition of postage to the surface of the card, and are manufactured by business corporations. By contrast, postal cards are printed by national postal systems and include the appropriate amount of postage pre-printed on the facing of the card. While there is some difference of opinion on when postcards first
Postcards are your typical rectangular shaped piece of thick paper or thin cardboard which are made for writing as well as mailing without the need for an envelope. It is also far cheaper than sending a letter. Its distinguishing characteristics includes pre-printed postage meaning it does not require a stamp and it is commonly printed by private companies, individuals as well as a great number of organizations. Why companies or businesses send out postcards? There are various reasons why a business or a company sends out postcards. A company sends out postcards first to make a sale. Second reason is to follow-up on customers after the first meeting (but still with the intention of making a sale). Third, is for information dissemination either regarding the company or those pertaining to new products and services that a company or business would soon launch. Fourth, is to check on customers however this does not necessarily implies your usual his and hellos type of postcards. The term
A postcard is defined as “a small, commercially printed card, usually having a picture on one side and space for a short message on the other” by Dictionary.com. Postcards typically feature photos of their place of origin on one side and then a short tidbit of information on the photo on the reverse side, along with an area for a message for the sender to write on. If you’re a fan of postcards, please join this fanlisting so we can build the largest listing of fans for them!
