What are pop-ups and why do I see pop up advertising?
A pop-up is basically the opening of a new window in your browser. DoubleClick provides its ad-serving clients with a means of choosing and reporting on ads. It is the website owners or the advertisers with whom they contract that make the decisions about the format of the ads. The advertisers choose whether they want to have banner ads or pop ups delivered, and they use our technology to make it happen. The website owners and advertisers choose the size and frequency of pop-up ads. DoubleClick has no control over which ad format website publishers or their advertisers choose. Generally, there are a couple of different ways that you might receive pop up advertising: • The site you are currently visiting has sold an advertising opportunity to a marketer and that marketer has chosen to create an advertisement that opens a new browser window. This is a form of “traditional” Internet advertising. • You have some kind of ad-delivery software installed (intentionally or unintentionally, know
