What are Pop Ups?
A Pop Up is an ad that displays or “pops up” in a new browser window. Pop up windows come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands. There is a strong resentment by some Web surfers towards pop-up ads. Marketers often do not realize the ill-will generated by pop-ups because it is easier to click the “close” button than send an email to complain. Some pop ups don’t have any visible means to close them. Others while attempting to close will open a series of additional pop up windows that in turn pop up even more. It is not uncommon for pop ups to contain web bugs.
