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What are Paid Inclusion and Pay-Per-Click (PPC) services?

April 26, 2017paid pay-per-click ppc Services

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What are Paid Inclusion and Pay-Per-Click (PPC) services?

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Paid Inclusion programs are those where you pay a fee for your listing. Depending on the program you pay for, this may guarantee your inclusion in a Search Engine database (Inktomi), or merely consideration of your site for possible inclusion (Yahoo!). Pay-Per-Click programs will rank your site high, and then charge you each time a visitor clicks on your Search Engine listing (Overture). top…