What are paid advertorials?
Paid advertorials are articles written by public relations professionals that have just one goal in mind – to get you to buy a home. I’m sure you’ve seen them all over Newspaper Ads, Billboards and Internet Ads. They usually start off with phrases like “Imagine yourself living in splendor….” or “Enjoy the luxory of Californian-Style living at an affordable price…..” These advertisements are not necessarily bad, but can be very misleading.
