What are our Market Launch Activities?
Before your first Popeyes opens we will undertake several activities to prepare you and Popeyes to be successful in your specific marketplace. We will work together to understand what consumers think of the Popeyes brand through the completion of a Brand Positioning Study. In addition, to ensure the unit economics related to food costs are optimized, we will build the best possible Supply Chain from chicken to packaging. Then, we need a Market Development Plan. We will identify priorities for locations and venues.
