What are Nutella’s thoughts in regards to one in four children not eating breakfast?
A. We feel that it is important for children to have a healthy breakfast daily to help them maintain energy, concentration and give them fuel to last throughout the day. [2] [3] Studies have also found that children who consume breakfast are less likely to be overweight and have better nutrient intakes than breakfast skippers. [4] [5] Research shows that eating food rich in carbohydrates is essential for good health. Some of the advantages of eating carbohydrate-rich foods such as high fibre breads, cereals, milk, yoghurt and fruit at breakfast include energy (carbohydrates are the body’s main source of energy), concentration and alertness (carbohydrates are the brain’s only fuel source) and mood (there is evidence that supports eating carbohydrates can improve mood [6]-[7]). These are all important for growing bodies and to support learning and being active. Nutella therefore feels that it is important to ensure children have a healthy balanced breakfast every day.
