What are non-reciprocal links?
Non-Reciprocal Links refers to the process of creating one-way links. As mentioned earlier, major search engines now go much beyond the number of links your website has, but try to determine the importance of each link and its relevance to your website. In order to get more links and consequent higher ranking, webmasters in the past tried to manipulate and trick their way through the search engine algorithms by mass linking to websites, trading links with ?link farms’, FFA pages and guest books etc. As crawlers got smarter, due importance began to be given to non-reciprocal links. For a crawler, non-reciprocal links meant no tricks and only genuine linking. While selecting a link building campaign, you have an option of selecting from various non-reciprocal links campaigns. In a non-reciprocal links campaign, there would be no exchange of links but only one way links would be provided to your website. That is, there would be no outgoing links from your website in exchange of the incomi
