What Are Negative Perceptions of Advertising Agencies?
This question primarily reflects the perception of the effects of advertising on consumers and the implications for the agency itself. The truth is that we live in a world where advertising is a daily part of our lives affecting much of what we want, hope for and have dreams to acquire. Unarguably, advertising agencies provide a service to businesses and therefore have a place in our society. However, how does the average consumer perceive the advertising that the agency creates? This question can best be answered by considering the 5 most negative perceptions of advertising agencies. 1) They use manipulative and persuasive advertising. This then may become an issue of ethics for the consumer, the employees and management of the advertising agency. A conflict arises when an employee perceives that they must compromise their values in order to create advertising for a product or service they are opposed to. This could result in a choice between a job they may desperately need to feed th
