What are NCOALinkTM Footnotes and what benefits do they provide?
An NCOALinkTM Footnote is a record that is close, but does not meet the United States Postal Service standards for matching to the NCOALinkTM Database and does not receive a forwarding address. It is flagged as a possible move. A new address can not be provided, however Footnotes are appended to the record to allow the mailer to make a mail/ no mail decision. NCOALinkTM Footnotes typically identifies 40% to 70% additional names as possible moves over those found with the more restrictive matching rules required for providing a new address Option added to NCOALinkTM processing can result in additional savings and sales. 11. Why do I have to sign an NCOALinkTM Processing Acknowledgement Form (PAF)? The United States Postal Service requires this acknowledgement form. The form states” the sole purpose of the NCOALinkTM service is to provide a mailing list correction service for a list that will be used for the preparation of a mailing”. If you do not have a PAF on file with NationalChangeo
