What are music publishers shifting to in terms of business models?
I think one of the first things you’ve got to do is get it out and get it known. I think publishers now have to just do everything they can to get a buzz. Being aware and having a presence on Twitter, as well as Facebook, MySpace, these sort of things. I think you’ve also got to give things away. That silly notion that the RIAA still tries to sue people over downloading songs…that’s just wasting everyone’s time. It hasn’t worked. I think what publishers would have to do is just take advantage of all these things, work with them. Don’t say, “Uh oh, there’s twenty thousand downloads we didn’t get paid on.” I bet that’s true. But, OK, how do you fix it? Try to take advantage of these same things that are robbing you. Use them to get paid, or to get known. Bios of rising artists are touting song placements on TV and commercials as indicators of success, not radio airplay. Does it seem that other forms of licensing are supplanting radio airplay in importance? I don’t know if they’re supplan
