What are motivation and hygiene factors?
A. In 1966, Frederick Herzberg published Work and the Nature of Man in which he showed that certain factors truly motivate (‘motivators’), whereas others tended to lead to dissatisfaction (‘hygiene factors’). According to his theory, man has two sets of needs; one as an animal to avoid pain, and two as a human being to grow psychologically. Management and professionals need to understand and evaluate both sets of needs to improve the individual performance.
