What are most viewed wap (internet sites designed for viewing on mobile phones) in Western Europe?
Amethon Solutions provides mobile analytics platforms to mobile operators to help them identify where and when their subscribers access the mobile internet. This includes reports on the most popular domains including off-deck destinations. I can tell you that the #1 destination for almost all operators in Western Europe is m.facebook.com. In some cases, Facebook mobile traffic exceeds browsing of the operator’s own portal. Other key destinations include the mobile versions of Google, MySpace, Bebo, and Live (Microsoft). In terms of the specialist mobile players, the major destinations include Mocospace, Motricity, Jumbuck and BuzzCity.