What are Meta tags? Why are they important?
Meta tags are lines in your site’s coding that tell search engines about your site. The two most important Meta tags are your “keywords” and “description”. The keywords tag simply lists all the keywords that you think people will use to search out your site. There are several ways to generate keywords, but one of the simplest and most effective ways is simply asking others what words they would type in to look for you! Your description is what the search engine displays as a summary of your site under your site title when its listed by the engine. If you don’t include this tag, the search engine will usually display whatever it finds within the first few lines of your coding. Normally the first few lines of coding are your navigation, thus your description can look like a bunch of nonsense. Users are more likely to click on a site with a description that is concise, especially if they are on dial-up and don’t want to waste time clicking on sites that are not what they are looking for.
